Film Poster Analysis - Jumper

The promotional film poster for Jumper is simple but effective.  The image of the two pyramids frame the character and draws the audience's eye to him, also the concept of placing the person on top of the Egyptian Sphynx places him above everyone and most other objects, this signifies his importance aswell as the fact that the Sphynx is a major landmark and a spectacular sculpture that is known all over the world.  The Sphynx is used as it a place that not many people would consider to be and would not be a place where people would commonly be seen, especially on the top of the Sphynx's head.  This supports the film tag line that is included on the poster; 'anywhere is possible'. 
The entire poster is presented in a sepia colour tone.  This not helps tell the audience the location, environment and portrays desert like colours but also helps set a time of day.  The sepia colour tone is an effective way of symbolising the colours of a sunset and strongly shows contrast between light and dark areas creating shadows that we would expect at that time of day.  This gives a sense of realism.  The conditons of the hitorical landmarks shown by the intense shadows revealing detailed cracks, lines and damages signifies the age of the landmarks consequently revealing that the image was concocted recently.  The subtle glow that surrounds the image of the person and the light background contraststhe darkness of the image.  This also aids the portration of his significance and importance he will play in the film.
The white colour used follows the colour theme of the poster but is still slightly contrasting to the darker sepia colours to allow the text to stand out to the audience.  The title of the film is in the biggest and boldest font is this is the first bit of text they should read to let them know what the poster is about.  As the importance of the text decreases so does the font size and severity of boldness.  Other text that is obviously larger than the rest is the two titles of previous films that the director of 'Jumper' has also directed.  This tells the audience the standard of film they should expect.  Other text includes institutional information as well as the films official website.  This entices the audience to research about the film in more depth as the poster does not reveal alot about the film leaving and the darkness of the character leaves the poster seeming mystical and mysterious.  This factor as well as the font and the blont lined images  help portray the genre, being sci-fi thriller, to the audience.
From this analysis I have decided to use some of the techniques displayed when producing my film poster.  I will keep my my promotional poster simple and bold.  There will also be an image of the main character to familiarise the audience with who will be in the film.  A tag will also be used as I feel it is a good way of understanding the poster and relating it to the trailer and film.  It also helps recognise the film. All these techniques will aid me to portray the genre of the film - sci-fi/thriller.