Analysis Of Market Research - Teaser Trailer Questionnaire

Question 1

From these results, I can colclude that the majority of our target audience would be interested in a psychological thriller.  This tells us that the genre of our film is suitable for our target audience.

Question 2

This question was to ask the audience their thoughts on the most suitable title.  The obvious favourite was 'Withheld'.  From these results we will ensure that we will incorporate and use these results by calling our film Withheld as that is the title that our target audience percieves to be the most suitable and effective.

Question 3

The results from this question will give us a rough idea of the sounds and instruments that the audience will find most effective when viewing our teaser trailer.  The sounds and instruments chosen are mostly the 'basey' sounding percussion instruments eg. Guitar and Drums.  These instruments will allow us to create a trailer that sounds dramatic and intense. 

Question 4

From these results I can pin point that the presence of the film title and the editing techniques used are deemed the most important factors to creating an effective teaser trailer according to our target audience.  It will be important that we take these results into consideration as we need to ensure that our teaser trailer is effective and appeals to our target audience.

Question 5

These results tell us, as a group, that our target audience think that a black, blank screen at the start of the teaser trailer would be the most effective way of opening the trailer.  The black, blank screen will create the feeling of mystery and will entice the audience to carry on watching the trailer.  As we want out trailer to appeal to our audience we need to ensure that this is taken into account when creating our trailer to ensure it will appeal to our audience.